Facebook tips and tricks
Facebook is a great way for Brock University faculties, departments and programs to stay connected with students, parents, faculty, staff, alumni and community partners. This goal is very easily reached, if you can use the available tools to your advantage. Listed below are some extras to enhance your page’s Facebook experience.
Choosing a cover photo
The cover photo is the first thing someone sees when visiting your page. Whether or not your visitor is a fan, your cover photo is viewable by anyone. Like meeting a person face to face for the first time, you only have one chance to make a great first impression. For this reason, try choosing a photo that shows off who you are, whether it be your department values, culture, the Brock brand or personality. Here are some ideas from www.netwitsthinktank.com:
- Show off your campus
- Highlight what you’re known for
- Include your students
- Show off landmarks
- Give parents an idea of the community they’ll be joining
- Promote key alumni
- Go off campus
In addition, you’ll want to make sure you choose a photo that is the right size (851px X 315px) and is high quality, otherwise it will be blurry.
After seeing your cover photo, the next place your visitor is most likely to look is your “About” section, even though its a small box underneath your profile picture. Here are some suggestions from www.netwitsthinktank.com:
- Tell your story (keep it short, but get the main points across)
- Add your mission statement
- Make sure to include all your contact info (email, phone, etc.)
- Enter your address with map
- Include links to your website and other social networks
- Include calls-to-action just like you might on your website
- Add milestones
Adding history and milestones
Most colleges and universities have a long history of how they got to where they are today. Try adding at least five milestones and do your best to add pictures. Here are some ideas from www.netwitsthinktank.com:
- Date when school, faculty, program, department was founded
- Significant accomplishments, awards, recognitions, etc.
- Famous or well known staff, students or alumni
- Launch of new programs, community work, etc.
- Significant sporting events
- New deans, presidents, etc.
- Significant community outreach/services/programs
Facebook apps - a call to action
The four boxes you see beside the about section (at the top of your page) are applications. You can customize these and use them to your advantage by directing your visitors to any cyber destination you want them to go. In addition, they work well for reinforcing your brand - use your own imagery that reflects your brand. For example on Brock University’s main Facebook page there are four visible apps: “photos”, “page guidelines”, “welcome” and “convocation” Here are some app possibilities, given by www.netwitsthinktank.com, for your page:
- Quick links to key resources
- News / important info for students/families
- Social media policy
- Special offers, discounts, prizes, etc.
- Custom pages focused on what you know parents/students want
- Donate, subscribe, register, volunteer buttons
- Upcoming events
- Other social networking apps like Twitter, YouTube, Flickr
Make sure your photos look great by using high quality and correctly sized photos (111px X 74px).
An essential part of engaging your fans is building a relationship with them. You must engage with them on your posts otherwise they will not see said posts on their news feed. Here are some great tips on creating more engagement from www.netwitsthinktank.com:
- Pin posts you want people to see for a while – Pinning post allows you to keep your more important message at the top of your Facebook page for seven days.
- Highlight your best posts- Highlighting posts give you the opportunity to make certain things stand out more than others on your Facebook page. (Click on the little star that pops up when you hover over the post.)
- Promote posts that need to reach the masses - Promoting posts give you the opportunity to reach a much larger portion of your Facebook fan base. You can easily see a fifty percent increase.
Your loyal fans
Although one of your top objectives should be having your community posting new content, the new Timeline makes this difficult. When fans post to your wall, the content is no longer shown on your wall, rather it can only be found under “posts by others”. If you would like to add a fan’s post to the highlights section on your page (which is what is visible when others click on your page), you must click on the little star that pops up when you hover over the post. This is why it is important to monitor this section of your Facebook page.