Integrated Marketing Communications

Integrated Marketing Communications

With an integrated marketing communications (IMC) approach, all aspects of marketing and communications work together as a unified force, rather than each working in isolation. This includes strategies for advertising, promotion, web/online information, public relations, media relations and direct marketing.

With IMC, you can ensure all brand contacts encountered by a prospect or stakeholder are relevant to that person and consistent each time. This is done by providing a constant theme comprised of consistent messages and consistent visual cues (look and feel).

We can provide a template for you to develop your own IMC plan. Or as marketing consultants we can faciliate an IMC planning process for you.

Contact:
Joanna Romano
Marketing Production Coordinator
x4690; jromano2@brocku.ca
 

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