Dr. Narongsak (Tek) Thongpapanl

Dr. Narongsak (Tek) Thongpapanl

CCOVI Fellow
Associate Professor of Marketing and New Product Development, Marketing, International Business & Strategy,
Goodman School of Business, Brock University, St. Catharines, Ont.
Phone: 905-688-5550 x5195
Fax: 905-378-5716
Office: TA 434
 
Education
B.S. in Electrical Engineering, Electrical, Computer and Systems Engineering Department, Rensselaer Polytechnic Institute, Troy, NY, USA
M.B.A. in Technological Entrepreneurship, Lally School of Management and Technology, Rensselaer Polytechnic Institute, Troy, NY, USA
Ph.D in Management, Lally School of Management and Technology, Rensselaer Polytechnic Institute, Troy, NY, USA
 
Teaching
MKTG 2P91 - Introduction to Marketing (undergraduate level)
MKTG 4P94, MBAB 5P68 and MSCM 5P63 - New Product Development (undergraduate and graduate levels)
MSCM 5P65 - Advances in Strategic Market Management (graduate level)
 
Research
Wine business; new product development; innovation; technology and strategic marketing management
 
Selected Publications and Presentations
  • De Clercq, D., N. Thongpapanl and M. Voronov. 2010. Explaining support for VQA wine in the Ontario restaurant industry. Executive summary and research report.
  • De Clercq, D., C.R. Hinings, D. Hulley, N. Thongpapanl and M. Voronov. 2010. Creating an identity for the Ontario wine industry. Brock's CCOVI Lecture Series.
  • De Clercq, D., N. Thongpapanl and M. Voronov. 2010. Challenges and opportunities of support for VQA wine in the Ontario restaurant industry. Vineland's Grape and Wine Workshop: Understanding Ontario Wine Consumers.
  • De Clercq, D., N. Thongpapanl and D. Dimov. 2009. When good conflict gets better and bad conflict becomes worse: the role of social capital in the conflict-innovation relationship. Journal of the Academy of Marketing Science, 37(3): 283-297.
Dr. Narongsak (Tek) Thongpapanl

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