Dr. Narongsak (Tek) Thongpapanl

Dr. Narongsak (Tek) Thongpapanl

CCOVI Fellow
Associate Professor of Marketing and Product Innovation,
Marketing, International Business & Strategy,
Goodman School of Business, Brock University, St. Catharines, Ont.
Phone: 905-688-5550 x5195
Fax: 905-378-5716
Office: TA 434
 
Education
B.S. in Electrical Engineering, Electrical, Computer and Systems Engineering Department, Rensselaer Polytechnic Institute, Troy, NY, USA
M.B.A. in Technological Entrepreneurship, Lally School of Management and Technology, Rensselaer Polytechnic Institute, Troy, NY, USA
Ph.D in Management, Lally School of Management and Technology, Rensselaer Polytechnic Institute, Troy, NY, USA
 
Teaching
MKTG 2P91 - Introduction to Marketing (undergraduate level)
MBAB 5P05 – Marketing Management (graduate level)
MKTG 3P97 and MBAB 5P60 -Marketing of High-Technology Products and Innovations (undergraduate & graduate levels)
MKTG 4P94, MBAB 5P68 and MSCM 5P63 - New Product Development (undergraduate & graduate levels)
MBAB 5P61 and MSCM 5P65 - Advances in Strategic Market Management (graduate level)
  
Research
Wine business; technology and innovation management; product innovation and strategic marketing management. 
 
Selected Publications and Presentations
  • Cieslik, J., Kaciak, E., and Thongpapanl, N., Effect of Export Experience and Market Scope Strategy on Export Performance: Evidence from Poland, International Business Review, In Press.
  • De Clercq, D., Thongpapanl, N. and Dimov, D. Structural and Relational Influences on the Role of Reward Interdependence in Product Innovation, R&D Management, In Press.
  • De Clercq, D., Dimov, D and Thongpapanl, N. Structural and Relational Interdependence and Entrepreneurial Orientation in SMEs: The Mediating Role of Internal Knowledge Sharing, International Small Business Journal, In Press.
  • De Clercq, D., Thongpapanl, N. and Voronov, M. Explaining SMEs’ Engagement in Local Sourcing: The Roles of Location-specific Resources and Patriotism, International Small Business Journal, In Press.
  • Ashraf, A., Thongpapanl, N. and Auh, S. The Application of the Technology Acceptance Model under Different Cultural Contexts:  The Case of Online Shopping Adoption, Journal of International Marketing (AMA), Volume 22, Number 3, 2014.
  • De Clercq, D., Thongpapanl, N. and Dimov, D. Contextual Ambidexterity in SMEs: The Roles of Internal and External Rivalry, Small Business Economics, Volume 42, Number 1, 2014.
  • De Clercq, D., Thongpapanl, N. and Dimov, D. Shedding New Light on the Relationship between Contextual Ambidexterity and Firm Performance: An Investigation of Internal Contingencies, Technovation, Volume 33, Number 4-5, 2013.
  • De Clercq, D., Dimov, D. and Thongpapanl, N. Organizational Social capital, Formalization, and Internal Knowledge Sharing in Entrepreneurial Orientation Formation, Entrepreneurship Theory and Practice, Volume 37, Number 3, 2013.
  • De Clercq, D., Thongpapanl, N. and Dimov, D. Getting More from Cross-Functional Fairness for Product Innovativeness: Contingency Effects of Internal Resource and Conflict Management, Journal of Product Innovation Management, Volume 30, Number 1, 2013.
  • Thongpapanl, N. The Changing Landscape of Technology and Innovation Management: An Updated Ranking of Journals in the Field, Technovation, Volume 32, Issue 5, 2012.
  • Thongpapanl, N., De Clercq, D. and Dimov, D. An Investigation of the Performance Consequences of Alignment and Adaptability: Contingent Effects of Decision Autonomy and Shared Responsibility, R&D Management, Volume 42, Issue 1, 2012.
Dr. Narongsak (Tek) Thongpapanl

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