Dr. Antonia Mantonakis

Dr. Antonia Mantonakis

CCOVI Fellow
Associate Professor of Marketing
Goodman School of Business, Brock University, St. Catharines, Ont.
Phone: 905-688-5550 x5383
Fax: 905-378-5716
Office: TA 446

Education
BSc (Honours) in Psychology, University of Toronto, Toronto, Ont.
MA, Experimental Psychology: Cognitive Psychology, Simon Fraser University, Burnaby, BC
PhD, Experimental Psychology: Cognitive Psychology, Simon Fraser University, Burnaby, BC

Teaching
Consumer Behaviour
Integrated Marketing Communications
Introduction to Marketing

Research
Consumer behaviour; impact of external cues on consumers’ choice in buying wine.

Selected Publications and Presentations

  • Watch the TV Cogeco coverage of Antonia's lecture "Does a wine's name influence consumer taste perception?", part of the 2012 Annual CCOVI Lecture Series here.
  • Mantonakis, Antonia, Kirk Stokes, and Daniel M. Bernstein (2011, June), “Solving Puzzles leads to Increased Brand Preference.” Society for Applied Research in Memory and Cognition Conference, New York, NY.
  • Mantonakis, Antonia and Bryan Galiffi (2011, June), “Does the Fluency of a Winery Name affect Taste Perception?” Academy of Wine Business Research International Conference, Bordeaux, France.
  • Mantonakis, Antonia, Matthew Philp, Isabelle Lesschaeve, and Reid Hastie (2011, June), “Consumer Evaluation and Decision Process when Engaging in a Sequential Sampling Scenario,” Academy of Wine Business Research International Conference, Bordeaux, France.
  • Mantonakis, Antonia (2011, May), “A Brief Pause between a Tagline and Brand Increases Brand Name Recognition and Preference,” La Londe Conference on Marketing Communications and Consumer Behavior, La Londe les Maures, France.
  • Mantonakis, A., Schwartz, N., Wudarzewski, A. and Yoon, C. presented “How the numbers in your rating scale influence taste perception and willingness to pay” at the Society for Consumer Psychology Conference in Tampa, Florida, February 2010.
  • Mantonakis, A., Rodero, Pauline, Lesschaeve, Isabelle and Hastie, Reid. 2009. Order In Choice: Effects of Serial Position on Preferences (LEAD ARTICLE), Psychological Science, 20(11): 1309-1312.
  • Wudarzewski, A., A. Mantonakis, D.M. Bernstein, S. Clifasefi, and E.F. Loftus. False past experience can shape current preferences - Annual Meeting of the Society for Judgment and Decision Making, Boston, MA, Nov. 2009.
  • Mantonakis, A., P. Rodero, I. Lesschaeve, and R. Hastie. Order In Choice: Effects of Serial Position on Preferences - North America Association for Consumer Research Conference, Pittsburg, PA, Oct. 2009.
  •  Mantonakis, A., N. Schwartz, A. Wudarzewski, and C. Yoon. How the numbers in your rating scale influence taste perception and willingness to pay - North America Association for Consumer Research Conference, Pittsburg, PA, Oct. 2009.
  • Rodero, Pauline, Mantonakis, A., Lesschaeve, Isabelle and Hastie, Reid. Order In Choice: Effects of Serial Position on Preferences - SOBDR Conference, Conference Proceedings, St. Catharines, Ontario, May, 2009.
  • Rodero, Pauline, Mantonakis, A., Lesschaeve, Isabelle and Hastie, Reid. Order In Choice: Effects of Serial Position on Preferences - Mapping of New Knowledge Conference, St. Catharines, Ontario, March, 2009.
  • Wudarzewski, Amanda, Mantonakis, A., Schwarz, Norbert and Yoon, Carolyn. How the Numbers on your Rating Scale Influence Perception and Willingness to Pay - SOBDR Conference, Conference Proceedings, St. Catharines, Ontario, May, 2009.
  • Wudarzewski, A., Mantonakis, A., Clifasefi, S., Bernstein, D. M. and Loftus, E. F. Remembering Taste Experiences: Constructed Preferences from Suggestion - Society for Consumer Psychology Annual Conference, Conference Proceedings, New Orleans, Louisiana, February, 2008.
  • Wudarzewski, A., Mantonakis, A., Clifasefi, S., Bernstein, D. M. and Loftus, E. F. Remembering Taste Experiences: Constructed Preferences from Suggestion - Canadian Society for Brain, Behaviour and Cognitive Science 18th Annual Meeting, Conference Proceedings, London, Ontario, June, 2008.
  • Wudarzewski, A., Mantonakis, A., Clifasefi, S., Bernstein, D. M. and Loftus, E. F. Remembering Taste Experiences: Constructed Preferences from Suggestion - Connecting Minds 2008 National Undergraduate Research Conference in Psychology, Conference Proceedings, Richmond, British Columbia, May, 2008.
  • Wudarzewski, A., Mantonakis, A., Clifasefi, S., Bernstein, D. M. and Loftus, E. F. Remembering Taste Experiences: Constructed Preferences from Suggestion - Southern Ontario Behavioral Decision Research Conference, Conference Proceedings, Waterloo, Ontario, May, 2008.
  • Wudarzewski, A., Mantonakis, A., Clifasefi, S., Bernstein, D. M. and Loftus, E. F. Remembering Taste: Constructed Preferences from Suggestion - North American Association for Consumer Research Conference, Conference Proceedings, San Fransisco, California, October, 2008.
  • Wudarzewski, A., Kronlund (Mantonakis), A., Clifasefi, S., Bernstein, D. M. and Loftus, E. Remembering the Taste of the Wine: Constructed Wine Preferences from Suggestion - Society for Applied Research in Memory and Cognition, Lewiston, Maine, July, 2007.
  • Wudarzewski, A., Kronlund (Mantonakis), A., Clifasefi, S., Bernstein, D. M. and Loftus, E. F. Remembering the Taste of Wine: Constructed Wine Preferences from Suggestion - Bacchus: An International Interdisciplinary Conference on Wine, St. Catharines, Ontario, June, 2007.
     

 

Dr. Antonia Mantonakis

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