Course Descriptions (Winter: Jan. 6 - Feb. 20, 2015)

Goodman School of Business

Course Descriptions (Winter: Jan. 6 - Feb. 20, 2015)

Creativity and problem solving

This interactive seminar will present three methods of creative thinking: mind mapping, brainstorming, and morphological analysis, and their potential for creative problem solving. Participants will enhance their ability to find effective nontrivial solutions to different problems, and also learn a 10-step strategy for getting new ideas accepted.

Ernest N. Biktimirov is Associate Dean and Associate Professor of Finance in the Goodman School of Business at Brock University, where he teaches corporate finance and has research interests in the areas of investments and financial education. Dr. Biktimirov is the holder of eight patents and has received multiple teaching awards.

Mon. Jan. 12, 2015, 6:30 to 9:30 pm, Chamber Education Centre, $149 plus HST.

Personal branding –Brand You

Coca-Cola has an estimated brand equity value of $67 billion making Coke the number one brand in the world. Look in the mirror and ask yourself- What brand value are you communicating?

Why personal branding? If you don’t brand yourself, you can rest assured others are branding you…and that is a risky scenario. In this highly practical and interactive session, learn how to influence and control your reputation, your image and the intangible perceptions and unconscious feelings you create in others. In this seminar, you will explore how to:

  • differentiate yourself from others in similar fields
  • position yourself clearly in the minds of others
  • focus your message and your mission
  • develop loyalty
  • create emotional connection and loyalty

Janice Locke is a senior executive, entrepreneur and educator who has held the positions of CEO, COO and CFO for a variety of companies ranging from $40 million - $225 million in North America and Europe. She is the recipient of both the Women of Influence and Women of Distinction Award for Business Leadership and Community Involvement. As a senior executive in a variety of industries including automotive, aerospace and retail, Janice became fascinated by the importance and often unconscious role gender plays in leadership and corporate culture. In addition to teaching at McMaster University and the Rotman School of Business, Janice partners with private and not-for profit organizations in all aspects of business leadership and success.

Tues. Jan. 13, 2015, 6:30-9:30pm, Chamber Education Centre, $149 plus HST.

Embracing the leadership challenge: an interactive seminar

In today’s rapidly changing work environments, the importance of developing informed and inspirational leaders cannot be overemphasized. This seminar will develop your personal leadership skills — whether you are leading one person or many. This seminar is designed to kindle new leadership insights to encourage you along your personal leadership journey.

Barry Wright is an Associate Professor in the Goodman of Business at Brock University. Barry has studied the art and science of leadership, leadership theories and practices, and has particular expertise in the area of coaching and mentoring in the workplace. His research centers primarily on change and its influence on organizational members.

Thurs. Jan. 15, 2015, 6:30-9:30pm, Chamber Education Centre, $149 plus HST.

Performance management

Oh no, it's not that time of the year again already! You've heard it before. Performance evaluation time seems to be dreaded by all, but it doesn't have to be. Studies indicate that strong management evaluations greatly increase employee performance. This seminar is designed to increase your competence and confidence to enable you to assertively give highly effective results-oriented performance evaluations.

This seminar will begin with an explanation of the interaction of functions associated with performance management from development of business strategy to setting performance goals. Attendees will learn how to develop appropriate performance measures, performance forms, how to conduct a performance appraisal, and how to deal with difficult situations. This seminar will be highly interactive, and participants will get to role play performance appraisals.

Deborah McPhee is an Assistant Professor and former Associate Dean in the Goodman School of Business, Brock University, where she teaches courses in human resources. Dr. McPhee has over 20 years’ experience as a human resources professional and holds MBA, PhD. and CHRP qualifications.

Mon. Jan. 19, 2014, 6:30-9:30pm, Chamber Education Centre, $149 plus HST.

Introduction to project management

Managers today are turning more often to the techniques of project management in order to successfully accomplish their goals and objectives. This approach allows the coordinated management of time, costs, resources and outcomes throughout the sequence of activities necessary to accomplish the intended goals. This seminar will provide an introduction to project management, touching briefly on the following: project planning, needs identification, requesting, writing and reviewing proposals, network diagrams, Gantt charts, scheduling, critical path, crashing, controlling the project, managing resources and costs, and will include a demo of MS Project if there is time. People with varying levels of project management expertise are welcome, although this seminar will be most useful for those with little or no experience.

Kenneth J. Klassen is a Professor of operations management in the Goodman School of Business at Brock University, where he teaches operations and project management.

Thurs. Jan. 22, 2015, 6:30-9:30pm, Chamber Education Centre, $149 plus HST.

Vacation proof your business

Business owners and operators often have difficulty leaving their businesses in the care of others when they are away. They are naturally apprehensive and have concerns about what may happen while they are away. There are ways to alleviate the stress of being away from your business. The true test of your leadership is what happens in your absence, whether during vacations, scheduled days off, training, conferences or other absences. This practical workshop will cover tools and techniques associated with dealing with communications, goal setting, and accountability, in support of team, department, and business success, at all times, including when the leader is away.

Rick Besteman is President and CEO of Lake and Associates and a Certified Management Consultant who works closely with business leaders and owners to develop and implement sustainable initiatives aimed at achieving defined business outcomes. Rick is an exceptional leader and expert coach whose skills were developed as a senior executive in a publicly-traded, multi-billion dollar company. With the client’s best interests always top of mind, Rick is committed to providing professional services with integrity, objectivity, and independence. Rick is a member of the Canadian Association of Management Consultants and a volunteer mentor with the Canadian Youth Business Foundation.

Co-instructor: Rashmi Biswas is co-owner of Lake and Associates Canada Inc., an Ontario based Management Consulting firm. An accomplished business leader with experience in the travel, gaming, retail, and car rental industries, Rashmi has worked in corporate and academic arenas in Canada, the US, and the UK. Rashmi is particularly skilled in the diagnosis and development of workplace learning solutions to address operational and strategic business needs. An experienced coach and exceptional facilitator, Rashmi holds an MSc in Human Resource Management, a BSc (HONS), a Postgraduate Certificate in Adult Education, Facilitation and Training, and is a certified Myers-Briggs© Practitioner. Rashmi is the author of Rash Decisions: Accept where you are, and then…Be Amazing published by Balboa Press in January 2012.

Thurs. Jan. 29, 2015, 6:30-9:30pm, Chamber Education Centre, $149 plus HST.


Effective employee recruitment, selection and retention

The retention of employees is fast becoming an issue for employers as they try to remain competitive in today’s global economy. The appropriate recruitment and selection of employees can lead to better retention of employees, and ultimately a successful and productive workforce. Participants will be introduced to the development of effective recruitment ads, the development of behaviourally based selection questions, and will have an opportunity to participate in mock interviews.

Michael Michalski earned his MBA in the field of Human Resources and Industrial Relations and has subsequently taught human resource topics at Brock University and at McMaster University in Hamilton. Michael has been a practitioner in the field of human resources for over twenty five years. He was most recently the senior HR Executive for a large social service agency in southern Ontario, where he had responsibility for recruitment and selection, collective bargaining, training, benefits, as well as health and safety. Michael is currently involved in exploring a variety of distance education formats for human resource-related teaching.

Wed. Feb. 4, 2015, 6:30-9:30pm, Chamber Education Centre, $149 plus HST.


Developing, Implementing, and Evaluating a Strategic Sales Program

This workshop is designed for sales managers and supervisors, but much is also relevant for marketing managers as well. It deals with three important aspects of managing a strategic sales program. Developing such a program involves deciding how to organize the company’s overall selling function, establishing and managing budgets and quotas, and managing a portfolio of customer accounts. Implementing such a program involves recruiting, selecting, training, motivating, compensating, and leading the company’s customer-contact persons. Finally, evaluating such a program involves reviewing and evaluating performance at two levels: individual members of the sales team, and the sales organization as a whole.

Dr. H.F. (Herb) MacKenzie is an Associate Professor of Marketing in the Goodman School of Business at Brock University. Dr. MacKenzie is author of Sales Management in Canada and co-author of Selling Today: Partnering to Create Value, two best-selling texts. He has taught at institutions throughout Canada, Europe and the Middle East.

Two Thurs. evenings, Feb. 12 & 19, 2015, 6:30-9:30pm, Chamber Education Centre, $249 plus HST.


To register for any of these seminars, please contact the Greater Niagara Chamber of Commerce (GNCC) at 905 684 2361 or

Seminars, unless otherwise noted, are offered at the GNCC Education Centre, 1 St. Paul St., St. Catharines (enter on Ontario St.).

Members of the Greater Niagara Chamber of Commerce receive a 20 per cent discount on all seminars.

Individuals who complete five different seminars over a 12-month period will be granted the Professional Management Certificate.

For further information, please refer to our website or contact Foster Zanutto, CIMEE, at or 905 688 5550 x 5202 or Stephanie Charlton, CIMEE Liaison, Greater Niagara Chamber of Commerce at 905 684 2361 x 221.